A New Look at Corporate Social Responsibility

…social corporate responsibility in the form of in-kind donations is creating greater profits for companies and creating bigger problems for the developing communities…

Presented by
Tracey Shipman

Social responsibility and humanitarian activism have become new concepts explored in the for-profit sector. Companies are increasing their involvement in charity work especially in developing countries, but how much of this increase can be attributed to altruistic motivations and how much can be linked toward profit-seeking incentives?  The 21^st century consumer demands a new marketplace for more charitable organizations, but when we explore the benefits of donation-based campaigns, it becomes evident that social corporate responsibility in the form of in-kind donations is creating greater profits for companies and creating bigger problems for the developing communities these companies are claiming they help.

This presentation will consider the marketing strategies and outcomes of big corporations’ donation campaigns as well as explore the pros and cons of start-up companies’ one-for-one donation mantras.  Criticisms, as well as suggestions for improvement, will offer more insight into how social responsibility and humanitarian aid can play an effective role in for-profit organizations.  If the appropriate balance can be struck then companies as well as developing communities can benefit.

This webinar is perfect for social entrepreneurs, international development activists, company owners, and general consumers.

PART OF THE ISC RESEARCH AND LEARNING SERIES